Google Ads experiments can help you continuously improve the performance of your campaigns. When you test different campaign settings, you reach more customers and drive better results …

This article explains how to set up a custom experiment. You can also Set up ad variations and Set up video experiments. Learn more about the Experiments page. Things to note about …

Before attempting to create custom experiments, make sure the following deprecated ad types are removed from the base campaign: Text Ads Expanded Text Ads Deprecated ad types can't be …

Can Performance Max experiments run alongside other ongoing experiments in the account (for example, Ad Variations, Drafts, and Experiments)? Yes, it’s technically possible to run other …

Performance Max experiments are tools in Google Ads that help you A/B test different features, settings, and campaigns to improve results for your business. You can use experiments to …

This article describes different in-app product types, product configuration (such as eligibility and limitations) and other considerations depending on the product type you offer. In-app product …

Broad Match experiments (created through the "Create New Experiment" page or Recommendation cards) now provide deeper insights with incremental queries. Incremental …

Test ads with experiments Display & Video 360 experiments is an integrated testing framework that helps you start A/B testing on an individual or a group of creatives, audiences, bid …

Create experiments with campaigns where only one variable differs. For example, run a creative experiment with different kinds of creatives, but creatives of the same format that target the …

Unlike other experiment types that test 2 separate campaigns, asset testing for Performance Max campaigns uses a single campaign, splitting the traffic into a control group and a treatment group.