
Conversion rate: Definition - Google Ads Help
Conversion rate: Definition The average number of conversions per ad interaction, shown as a percentage. Conversion rates are calculated by simply taking the number of conversions and …
About YouTube ads and view metrics
Conversion rate (CVR): CVR gives insight into how effective your ad is at getting users to your site and converting after being counted as a view. Like many of the other metrics, a good CVR …
[GA4] Conversion - Analytics Help
A conversion is created from a Google Analytics key event and provides a consistent way of measuring important actions in both Google Analytics and Google Ads. A conversion helps …
Understand your conversion tracking data - Google Ads Help
Conversion rate (“Conv. rate”) tells you how often, on average, an ad click or other ad interaction leads to a conversion. It’s calculated by dividing “Conversions” by the total eligible interactions …
Improve your conversion rate - Google Ads Help
You can use the free Google Ads conversion tracking tool to measure how many people are actually buying or signing up for things after they land on your website. Then, there are a …
Conversion-Rate – Definition - Google Ads-Hilfe
Conversion-Raten werden berechnet, indem die Anzahl der Conversions in einem bestimmten Zeitraum durch die Anzahl der Anzeigeninteraktionen geteilt wird, bei denen im gleichen …
Key event, Conversion & Purchase definition - Google Ads Help
To create a conversion, identify a key event in Google Analytics that measures an important interaction. Then in Google Ads, create a new conversion based on this key event. After you …
About seasonality adjustments - Google Ads Help
For example, if you’re expecting conversion rates to increase by 50% during a 3-day sale, you can create a seasonality adjustment that increases the conversion rate by up to 50% for those 3 …
[GA4] About key events - Analytics Help - Google Help
Create Google Ads conversions You can create a conversion in Google Ads from a Google Analytics key event and manage its settings through the Google Ads and Google Analytics …
[UA] About goals [Legacy] - Analytics Help - Google Help
Having properly configured goals allows Analytics to provide you with critical information, such as the number of conversions and the conversion rate for your site or app. Without this …