Channel 4 is largely regarded as a pioneer of modern Great British television, known for award-winning comedies like The Inbetweeners, fly-on-the-wall documentaries such as One Born Every Minute, ...

UK commercial PSB Channel 4 has unveiled a new series of idents which it says authentically reflect life in modern Britain. Created by Channel 4’s in-house creative agency 4creative in collaboration ...

Channel 4 is tonight launching a new ident for the IAAF World Athletics Championships, featuring Usain Bolt, the world’s fastest man. The ident, which will show Bolt being transformed into the Channel ...

The ident celebrates the 40th anniversary of the animation’s debut on Channel 4 and features beloved characters from The World of The Snowman. Channel 4 has commissioned award-winning production ...

Created by Adam & Eve, the series of five, 10 and 15 second idents entitled ‘Sushi’, ‘Sofa’, ‘Robot’, ‘Claw’ and ‘Blimp’ will be used to promote the sponsorship throughout the year. The new work ...

Honda (UK) is launching a series of TV advertising idents to support its sponsorship of all Channel 4 documentaries for the coming year. The first phase of short films, created by Wieden + Kennedy ...